A disruptive creative director and former owner of boutique creative agency, Ride Or Cry, who brings over two decades of expertise in the realms of advertising, marketing, music, and entertainment. Known for successfully managing and producing impactful campaigns, exclusive events, and digital activations, with a hyper-focus in unconventional experiential and digital work. I provide captivating visual experiences and tell stories for some of the world’s biggest artists and brands by leveraging my expertise from design and production to digital marketing and web development.
A disruptive creative director and former owner of boutique creative agency, Ride Or Cry, who brings over two decades of expertise in the realms of advertising, marketing, music, and entertainment. Known for successfully managing and producing impactful campaigns, exclusive events, and digital activations, with a hyper-focus in unconventional experiential and digital work. I provide captivating visual experiences and tell stories for some of the world’s biggest artists and brands by leveraging my expertise from design and production to digital marketing and web development.
Work: Substance Festival
Client: Restless Nites
Marketing Director for Los Angeles-based independent music festival.Â
Work: Usher / Ride or Cry
Client: Patriot Management
Shot, directed and produced short recap of BTS at the IHeartMusic Awards hosted by Usher.
Work: Motown Classic / Ride or Cry
Client: Universal Music
Creative direction and project management for the Motown Story/60 Year Anniversary video series.
Work: citizenM Los Angeles / Ride or Cry
Client: KesselsKramer
Producer and talent coordinator for citizenM Los Angeles Hotel launch.
Work: Usher / Ride or Cry
Client: Patriot Management
Producer and coordinator for Usher: The Las Vegas Residency promo video.
Work: Pharrell Williams / Ride or Cry
Client: iamOTHER
Digital strategy and creative production coordination for Pharrell Williams.
Work: Def Jam Recordings / Ride or Cry
Client: Universal Music
Experiential production coordinator and art director for Def Jam at ComplexCon activation.
Work: Action Point / Ride or Cry
Client: Paramount Pictures
Digital strategy and content creation for Parmount Pictures’ Action Point.
Work: Web Design & Development
Multiple Clients
Client: Loma Vista Records
Client: 5B Artists
Client: Little Operation
Client: Little Operation
Client: 5B Artists
Client: 88rising
Client: 88rising
Client: Universal Music
Client: Voss Events
Client: Universal Music
