Los Angeles based Independent Creative Producer & Director with over 20 years crafting high impact campaigns and immersive experiences across music, entertainment, and culture. I bring strategic clarity and hands-on execution to work designed to resonate, perform, and stick.
Creative Direction
Art Direction
Branding
Graphic Design
Web Design/Development
Motion
Pre/Post-Production
Event Production
Brand Activation
Digital Marketing
Social-First Content
311
88rising
Amazon Video
Angel Olsen
Beastie Boys
Bill Silva Presents
BMW
Chromeo
CitizenM Hotels
ComplexCon
Def Jam Recordings
Devendra Banhart
Goldenvoice
Joji
Korn
LA Phil
Loma Vista Recordings
Megadeth
Motown Music
Netflix
Pabst Brewing
Paramount Pictures
Pharrell
Shania Twain
Slipknot
Soundgarden
Tears for Fears
Universal Music
Usher
Warner Music Group
Viz Media
Ride Or Cry
Emo Nite
KesselsKramer
Campfire NYC
TBWA\Media Arts Lab
IHEARTCOMIX
Buzzfeed
Vice Media
WarnerMedia
CITIZENS OF LOS ANGELES
CITIZENM HOTELS
To celebrate the launch of their new hotel in Los Angeles, the city of stars, we chose to spotlight some of Downtown LA’s unsung heroes. Partnering with a local photographer, we captured 52 creative, enterprising, and inspiring residents using a format iconic to LA’s casting culture: the Polaroid. The portraits became the heart of a multi-channel campaign, showcased in each hotel window and amplified through video, digital, and social content.
Apple News called it “a major artistic upgrade” and “a photo exhibit unlike any other.”
Las Vegas Residency
PATRIOT MANAGEMENT
Partnered with Usher’s team to concept, direct, and produce a bold visual teaser announcing his multi-date Las Vegas residency. The video combined playful luxury with viral mischief, introducing the now-infamous “Ush Bucks”—a fictional currency that sparked widespread buzz across social media and press.
IHEARTMUSIC AWARDS
PATRIOT MANAGEMENT
Tasked with capturing Usher’s multifaceted role as host and performer for the 2021 iHeartRadio Music Awards, I directed, produced, and shot this exclusive behind-the-scenes piece over the course of a full week. Filmed across rehearsals, dress runs, and live show moments, the piece offers an intimate, all-access look at Usher’s creative process as he prepared for both the awards and his upcoming Las Vegas residency.
Work: Motown Classic / Ride or Cry
Client: Universal Music
Art direction and project management for the Motown Story/60 Year Anniversary video series.
Work: Pharrell Williams / Ride or Cry
Client: iamOTHER
Digital strategy and digital production for Pharrell Williams.
Work: Substance Festival
Client: Restless Nites
Marketing Director for Los Angeles-based independent music festival.
Work: Def Jam Recordings / Ride or Cry
Client: Universal Music
Experiential producer and art director for Def Jam at ComplexCon activation.
Work: Web Design & Development
Multiple Clients
Client: LA Phil
Client: Loma Vista Records
Client: 5B Artists
Client: Little Operation
Client: 88rising
Client: 88rising
Client: Universal Music
Client: Megadeth
Client: Universal Music
