A disruptive creator and former boutique agency owner with 20+ years of experience leading campaigns, brand storytelling, and immersive experiences across music, entertainment, and culture. Known for a hands-on, multi-disciplinary approach spanning digital, experiential, print, and social. I bring a sharp eye for design, a passion for innovation, and a track record of leading 360 cadmpaigns that resonate across platforms. From concept to execution, I craft visually compelling work that connects with audiences and drives results.
A disruptive creator and former boutique agency owner with 20+ years of experience leading campaigns, brand storytelling, and immersive experiences across music, entertainment, and culture. Known for a hands-on, multi-disciplinary approach spanning digital, experiential, print, and social. I bring a sharp eye for design, a passion for innovation, and a track record of leading 360 campaigns that resonate across platforms. From concept to execution, I craft visually compelling work that connects with audiences and drives results.
Work: citizenM Los Angeles / Ride or Cry
Client: KesselsKramer
Producer and Creative Direction for citizenM Los Angeles Hotel launch.
Work: Usher / Ride or Cry
Client: Patriot Management
Producer for Usher: The Las Vegas Residency promo video.
Work: Motown Classic / Ride or Cry
Client: Universal Music
Art direction and project management for the Motown Story/60 Year Anniversary video series.
Work: Pharrell Williams / Ride or Cry
Client: iamOTHER
Digital strategy and digital production for Pharrell Williams.
Work: Usher / Ride or Cry
Client: Patriot Management
Director of BTS at the IHeartMusic Awards hosted by Usher.
Work: Substance Festival
Client: Restless Nites
Marketing Director for Los Angeles-based independent music festival.
Work: Def Jam Recordings / Ride or Cry
Client: Universal Music
Experiential producer and art director for Def Jam at ComplexCon activation.
Work: Web Design & Development
Multiple Clients
Client: LA Phil
Client: Loma Vista Records
Client: 5B Artists
Client: Little Operation
Client: 88rising
Client: 88rising
Client: Universal Music
Client: Megadeth
Client: Universal Music
