Los Angeles based independent creative producer and director with over 15 years crafting high impact campaigns and immersive experiences across music, entertainment, and culture. I bring strategic clarity and hands-on execution to work designed to resonate, perform, and stick.

Skills

Art Direction
Brand Activation
Branding
Creative Direction
Digital Marketing
E-Commerce
Email Marketing
Event Production
Experiential
Graphic Design
Motion
Paid Media
Partnership Outreach
Pre/Post-Production
Social Content
Talent Hospitality
Video Production
Web Design/Development

Clients

311
88rising
Amazon Video
Angel Olsen
Beastie Boys
Bill Silva Presents
BMW
Chris Cornell
Chromeo
citizenM Hotels
ComplexCon
Def Jam Recordings
Denzel Curry
Devendra Banhart
Goldenvoice
Joji
JVN Hair
Korn
LA Phil
Loma Vista Recordings
Megadeth
Motown Music
Netflix
Pabst Brewing
Paramount Pictures
Pharrell
RuPaul’s Drag Race
Shania Twain
Slipknot
Soundgarden
Tears for Fears
Universal Music
Usher
Viz Media
Warner Music Group

Platforms

ActiveCampaign
Figma
Google Analytics
Klaviyo
Laylo
Mailchimp
Mixpanel
Postmark
Readymag
Shopify
Squarespace
Webflow
WordPress

Agencies

Buzzfeed
Campfire NYC
Emo Nite
IAMOTHER
IHEARTCOMIX
KesselsKramer
Ride Or Cry
TBWA\Media Arts Lab
Vice Media
WarnerMedia

Contact

LinkedIn
Instagram
Soundcloud
Email

Various Clients

Content Prodution

Art Direction
Pre/Post-Production
Motion
Paid Media

I create social-first, digital-native content designed to cut through feeds, scale across platforms, and define the visual language of key moments. My work spans festival campaigns, artist rollouts, visualizers, motion systems, and short-form social, blending strong concepting with hands-on execution across video, motion, and design. I’m often brought in to own the full content lifecycle end to end, delivering work that’s intentional, culturally tuned, and built to perform where audiences actually engage.

Usher L'Officiel Cover Shoot BTS
Club Doom at Cruel World Festival
Club Doom at Cruel World Festival
And Always Forever Festival
And Always Forever Festival
The Honey Pot
And Always Forever Festival
Substance Festival
Substance Festival
Substance Festival
Pretty But Wicked Presents Anika
Pretty But Wicked Presents Magdalene
Usher: The Las Vegas Residency (Saloon Version)
Juiceboxxx - Freaked Out American Loser (Short)

Web Design & Development

Korn
Niki Zefanya
Joseph
Wasilewski
Chris Coady
Slipknot
Hemlocke
Springs
Lucky Daye
88rising
Angel Olsen
Bob Marley
88rising Shop
Devendra Banhart
Nicki Minaj
Megadeth
Denzel Curry
Shania Twain
The Clown
Chris Cornell
Mane n' Tail
Digital Meadow

Web Design & Development

I design and build artist driven websites and interactive experiences that translate sound, identity, and culture into digital form. My work spans official artist sites, album and anniversary rollouts, experimental microsites, and custom web applications for artists like Korn, Slipknot, Nicki Minaj, Shania Twain, Megadeth, Denzel Curry, and Bob Marley.

citizenM Hotel

citizens of Los Angeles

Creative Direction
Pre/Post Production
Brand Activation

To celebrate the opening of citizenM’s downtown Los Angeles hotel, Ride or Cry, the creative agency where I served as owner and creative director, set out to highlight some of LA’s unsung heroes. In collaboration with KesselsKramer and local photographer Corinne Schiavone, we photographed 52 creative, enterprising, and inspiring Angelenos using Polaroids, a format rooted in the city’s casting culture. These portraits became the centerpiece of a multi channel campaign, displayed in every hotel window and extended across video, digital, and social platforms.

“citizens of” was a large scale window exhibition which started in citizenM’s Bowery Hotel, and continued in Zurich, Copenhagen and Seattle.

Apple News called it “a major artistic upgrade” and “a photo exhibit unlike any other.” It was also featured on Creative Review, It’s Nice That, and Adweek.

Usher

The Las Vegas Residency

Creative Direction
Video Production
Pre/Post Production
Social Content

I acted as executive producer and director for a crew that produced a bold visual teaser announcing Usher’s multi-date Las Vegas residency. Blending playful luxury with viral mischief, the video introduced the now-infamous “Ush Bucks,” a fictional currency that ignited widespread buzz across social media and the press.

Usher

iHeartRadio Music Awards

Creative Direction
Video Production
Pre/Post Production
Social Content

Tasked with capturing Usher’s multifaceted role as host and performer for the 2021 iHeartRadio Music Awards, I directed, produced, and shot this exclusive behind-the-scenes piece over the course of a full week. Filmed across rehearsals, dress runs, and live show moments, the piece offers an intimate, all-access look at Usher’s creative process as he prepared for both the awards and his upcoming Las Vegas residency.

Amazon Prime

Hunters Grindhouse Experience

Experiential
Brand Activation
Graphic Design
Talent Hospitality

My team partnered with BuzzFeed and Amazon Prime Video on an immersive launch for Hunters, transforming an entire block of Highland Park into 1977 New York City. The takeover featured a recreated grindhouse theater, a character-driven afterparty at a retro bowling alley, and 16 fully styled storefronts with actors and interactive moments tied to the show. We handled VIP hospitality, talent booking (including DJ Grandmaster Flash and A-Trak), multi-vendor production, print design, and on-site execution. The event drew major press and delivered a cinematic, era-specific experience for fans, influencers, and media.

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Universal Music

The Motown Story

Creative Direction
Video Production
Social Content

I helped lead creative direction and production for a 10-part animated series celebrating 60 years of Motown. Collaborating with studios including Sunshine Mall, we paired archival audio with bold, era-inspired animation, giving each episode a distinct visual style. I oversaw the project from concept through delivery, honoring Berry Gordy Jr.’s legacy and Motown’s cultural impact with clarity and originality.

Universal Music

Motown Holiday Music Videos

Art Direction
Video Production
Social Content

Another project I collaborated with Universal Music on was to bring a beloved catalog of Motown holiday classics to life through animation for the very first time and kick off their ongoing Animated Classic Christmas Songs playlist. I served as art director and producer across multiple videos in the series, working closely with a group of independent animators and illustrators to craft warm, nostalgic visuals that honored the legacy of legendary artists like The Jackson 5, The Supremes, and The Temptations.

Paramount Pictures

Action Point

Digital Marketing
Social Content
Paid Media

I led digital marketing for Action Point, starring Johnny Knoxville, for Paramount Pictures. The campaign spanned paid media across all major platforms, with channel specific creative optimized for performance at scale. We produced original content from the ground up and worked directly with the cast, creating exclusive assets including special in-theatre-only content that audiences could not see anywhere else. Across paid, motion, and custom content, the campaign delivered over 5 million impressions collectively and drove strong awareness leading into release.

Memories of Action Point