Los Angeles–based creative and art director with 15+ years leading and producing high-impact campaigns across music, entertainment, and culture. I bring strategic clarity and hands-on execution to work designed to resonate, perform, and last.
Skills
Art Direction
Brand Activation
Branding
Creative Direction
Digital Marketing
E-Commerce
Email Marketing
Event Production
Experiential
Graphic Design
Motion
Paid Media
Partnership Outreach
Pre/Post-Production
Social Content
Talent Hospitality
Video Production
Web Design/Development
Clients
311
88rising
Amazon Video
Angel Olsen
Beastie Boys
Bill Silva Presents
BMW
Chris Cornell
Chromeo
citizenM Hotels
ComplexCon
Def Jam Recordings
Denzel Curry
Devendra Banhart
Goldenvoice
Joji
JVN Hair
Korn
LA Phil
Loma Vista Recordings
Megadeth
Motown Music
Netflix
Pabst Brewing
Paramount Pictures
Pharrell
RuPaul’s Drag Race
Shania Twain
Slipknot
Soundgarden
Tears for Fears
Universal Music
Usher
Viz Media
Warner Music Group
Platforms
ActiveCampaign
Figma
Google Analytics
Klaviyo
Laylo
Mailchimp
Mixpanel
Postmark
Readymag
Shopify
Squarespace
Webflow
WordPress
Agencies
Buzzfeed
Campfire NYC
Emo Nite
IAMOTHER
IHEARTCOMIX
KesselsKramer
Ride Or Cry
TBWA\Media Arts Lab
Vice Media
WarnerMedia
Contact
Wasilewski
Springs
I design and build artist driven websites and interactive experiences that translate sound, identity, and culture into digital form. My work spans official artist sites, album and anniversary rollouts, experimental microsites, and custom web applications for artists like Korn, Slipknot, Nicki Minaj, Shania Twain, Megadeth, Denzel Curry, and Bob Marley.
Art Direction
Pre/Post Production
Motion
Paid Media
Content Production
Select Clients
I create social-first, digital-native content designed to cut through feeds, scale across platforms, and define the visual language of key moments. My work spans festival campaigns, artist rollouts, visualizers, motion systems, and short-form social, blending strong concepting with hands-on execution across video, motion, and design. I’m often brought in to own the full content lifecycle end to end, delivering work that’s intentional, culturally tuned, and built to perform where audiences actually engage.
Juiceboxxx - Freaked Out American Loser (Short)
Usher: The Las Vegas Residency (Saloon Version)
This Season at VIZ!
No Joy / Sonic Boom - Triangle Probably (Official Video)
Creative Direction
Pre/Post Production
Brand Activation
citizens of Los Angeles
citizenM Hotel
To celebrate the opening of citizenM’s downtown Los Angeles hotel, Ride or Cry, the creative agency where I served as part-owner and part-creative director, set out to highlight some of LA’s unsung heroes. In collaboration with KesselsKramer and local photographer Corinne Schiavone, we photographed 52 creative, enterprising, and inspiring Angelenos using Polaroids, a format rooted in the city’s casting culture. These portraits became the centerpiece of a multi channel campaign, and physically displayed in every hotel window that extended across video, digital, and social platforms.
“citizens of” was a large scale window exhibition which started in citizenM’s Bowery Hotel, and continued in Zurich, Copenhagen and Seattle.
Apple News called it “a major artistic upgrade” and “a photo exhibit unlike any other.” It was also featured on Creative Review, It’s Nice That, and Adweek.
Creative Direction
Video Production
Pre/Post Production
Social Content
The Las Vegas Residency
Usher
I acted as executive producer and director for a crew that produced a bold visual teaser announcing Usher’s multi-date Las Vegas residency. Blending playful luxury with viral mischief, the video introduced the now-infamous “Ush Bucks,” a fictional currency that ignited widespread buzz across social media and the press.
Creative Direction
Video Production
Pre/Post Production
Social Content
iHeartRadio Music Awards
Usher
Tasked with capturing Usher’s multifaceted role as host and performer for the 2021 iHeartRadio Music Awards, I directed, produced, and shot this exclusive behind-the-scenes piece over the course of a full week. Filmed across rehearsals, dress runs, and live show moments, the piece offers an intimate, all-access look at Usher’s creative process as he prepared for both the awards and his upcoming Las Vegas residency.
Experiential
Brand Activation
Graphic Design
Hunters Grindhouse Experience
Amazon Prime
My team partnered with BuzzFeed and Amazon Prime Video on an immersive launch for Hunters, transforming an entire block of Highland Park into 1977 New York City. The takeover featured a recreated grindhouse theater, a character-driven afterparty at a retro bowling alley, and 16 fully styled storefronts with actors and interactive moments tied to the show. I supported VIP hospitality, talent booking (including DJ Grandmaster Flash and A-Trak), multi-vendor production, print design, and on-site execution. The event drew major press and delivered a cinematic, era-specific experience for fans, influencers, and media.
Creative Direction
Video Production
Pre/Post Production
Social Content
The Motown Story
Universal Music
I supported and helped develoop creative direction and animation production for a 10-part animated series celebrating 60 years of Motown. Collaborating with studios, including Sunshine Mall, my agency paired archival audio with bold, era-inspired animation, giving each episode a distinct visual style. I oversaw the project from concept through delivery, honoring Berry Gordy Jr.’s legacy and Motown’s cultural impact with clarity and originality.
Creative Direction
Video Production
Pre/Post Production
Social Content
Motown Holiday Music Videos
Universal Music
My team worked with Universal Music to bring a beloved catalog of Motown holiday classics to life through animation for the very first time and kick off their ongoing Animated Classic Christmas Songs playlist. I helped produce multiple videos in the series, working closely with a group of independent animators and illustrators to craft warm, nostalgic visuals that honored the legacy of legendary artists like The Jackson 5, The Supremes, and The Temptations.
Digital Marketing
Social Content
Art Direction
Paid Media
Action Point
Paramount Pictures
I conceptualized and led the visual and creative direction for Action Point‘s digital marketing campaign. The campaign spanned paid media across all major platforms, with channel specific creative optimized for performance at scale. We produced original content from the ground up and worked directly with the cast, creating exclusive assets including special in-theatre-only content that audiences could not see anywhere else. Across paid, motion, and custom content, the campaign delivered over 5 million impressions collectively and drove strong awareness leading into release.
Art Direction
Graphic Design
Branding
Merchandise
Art Direction
Select Clients
My foundation in digital work began in graphic design, creating flyers and show art for Arizona based hardcore bands and DIY tours, where strong concepts, bold typography, and immediate visual impact mattered more than polish. That hands on experience continues to shape how I work today as an art director and creative consultant. In my everyday work, I continue to create flyers, album artwork, pitch decks, and brand guides, applying clear visual systems and thoughtful presentation across each project. Whether I am leading a project or collaborating with other teams, my approach is grounded in typography, texture, and composition, and guided by culture and audience to create work that feels authentic, distinctive, and built to resonate.
