0%
Creative Direction
Motion & Video
Ride or Cry
Sunshine Mall
Working through my agency in partnership with Universal Music, I supported and helped develop creative direction and animation production for a 10-part animated series celebrating 60 years of Motown. Collaborating with studios including Sunshine Mall, we paired archival audio with bold, era-inspired animation, giving each episode a distinct visual style rooted in the decade it represented. I oversaw the project from concept through delivery, honoring Berry Gordy Jr.’s legacy and Motown’s cultural impact with clarity and originality.
For their Animated Classic Christmas Songs playlist, I helped produce the creative for a series of official music videos bringing a beloved catalog of Motown holiday classics to life through animation for the very first time. While Ride or Cry handled the direction, I worked closely with a group of independent animators and illustrators to craft warm, nostalgic visuals that honored the legacy of The Jackson 5, The Supremes, and The Temptations.