I worked closely with Usher and his team across multiple productions, from brand partnership shoots to rehearsal documentation, getting close to the creative side of everything he does. Two of those projects stand out as defining moments in that collaboration.

For his Las Vegas residency announcement, I acted as executive producer and director for a crew producing a bold visual teaser that blended playful luxury with viral mischief. The video introduced the now-infamous Ush Bucks, a fictional currency that ignited widespread buzz across social media and press.