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Graphic Design
Creative Production
IHEARTCOMIX
Anthemic Agency
Whale Films
Commissioned by IHEARTCOMIX to design assets and physical products supporting the release of Olivia Rodrigo’s “drop dead,” the lead single from her third studio album. The campaign centered on two real-world activations built to get fans physically involved in the release: a multi-city gum wall installation and a global karaoke party series spanning 24 cities worldwide. “drop dead” debuted at number one in the US, UK, Australia, Canada, and Ireland on release.
Designed assets and physical products for the gum wall installation, which transformed pre-existing Olivia Rodrigo billboards into interactive fan installations simultaneously in Los Angeles on Melrose Avenue, Brooklyn, and Paris over the single’s release weekend in April 2026, featuring the lyric “cause i got chewing gum and a bunch of stuff i’d like to know.” Thousands of fans lined up across all three cities as the walls ran April 17–19, chewing OR-branded Hubba Bubba Bubble Tape dispensed from custom gumball machines on site and sticking it directly to the wall, slowly building a chaotic pink and purple texture around the lyric throughout each day.
Work spanned early concepting and prototyping through production-ready deliverables, including a matte vinyl-wrapped wall, flat glossy graphics, 1″ black Sintra dimensional lettering, and green turf covering the sidewalk. Print-ready files and 3D models were delivered to fabrication partners and shared across domestic and international production teams, with the walls running four hours a day across three consecutive days in three cities simultaneously.
Brought on to design for the global karaoke party series as well, produced in partnership with TikTok and Geffen Records. I designed the full suite of branded physical products across three tiers of kits: venue kits, creator kits, and fan kits, totaling 150 boxes shipped domestically and handed off to international teams for global production. Every kit shipped in a custom branded mailer box and contained custom napkins, cups, stir sticks, fabric ribbons, sticker sheets, golf pencils, balloons, Hubba Bubba Bubble Tape packs, and an invite note. Creator kits also included a custom karaoke songbook, branded mic flags, tote bags, and JBL Party Box speakers and karaoke mics, while venue kits included an 8×8 custom printed backdrop, pink stage curtains, confetti cannons, and a full suite of signage and production supplies.
Across 24 cities and 150 kits, the campaign reached creators, fans, and venues on every continent, with IHEARTCOMIX and Anthemic leading coordination across the full global rollout.